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Competing against millions of different condiments that are displayed on the shelf in
supermarkets, it is very hard for unknown local condiment company like Long's to speak to new consumers.
supermarkets, it is very hard for unknown local condiment company like Long's to speak to new consumers.
But as we laerning more about the brand, we figured out a fact that no one else had -
Long's Horseradish still makes their condiments by hand.
prints
Long's Horseradish
Long's Horseradish Mustard
Long's Cocktail Sauce
ambient
Jobless Robot - real production-line robots are placed on busy streets.
A mural is paintedcompleted by hand, using only hand-prints to communicate the fact that Long's Horseradish is 100% handmade.