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Here are some other works from the past.
National Geographic Campaign - "It all begins with nature"
Greenpeace Ambient Campaign
Promotional tisue boxes speak directly to consumers of paper goods.
Post it - Remember
Single ambient works
"Popsicle" brand ice-pops are printed on the adhesive strips of deposit envelopes at banks. If customers choose to lick the envelope, they'll taste actual popsicle flavor.
