On January 15, 2025, a French woman named Anne was scammed out of €830,000 by fraudsters posing as Brad Pitt and his mother, after believing she was in a relationship with the actor. While the incident quickly became the subject of global ridicule, Norton Antivirus sees a much deeper issue at play: as AI technology advances rapidly, the threat of sophisticated impersonation is growing. To raise awareness of the evolving risks AI poses, we’re turning this headline into a campaign — partnering with Brad Pitt to launch a “Brad Pitt Filter,” showing the world just how easy it is for anyone to become anyone online