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🌎 background:

The Pandemic has changed everything, especially the way people eat in Korea. People would instead get dinner delivered at home or work instead of going out to eat with their peers. This is a massive problem for a beer brand like Stella Artois, where sales depend on high-end casual dining restaurants.

💡 idea:

In 2023, we're creating multiple campaigns encouraging people to meet through various social-led campaigns and events. More details TBD.
( it will be launching soon )