Hyundai
The Biggest Gaming Billboard

🌎 background:

In 2012, Hyundai just purchased one of the biggest billboards in the world in Time SQ, New York. But unlike other billboards around the square, people weren't interacting with it.

✏️ insight:

In 2012, Hyundai just purchased one of the biggest billboards in the world in Time SQ, New York. But unlike other billboards around the square, people weren't interacting with it.

🔍 idea

So the idea was simple. We created the first-ever racing game projected on a Time SQ billboard that can be played with smartphones.