Re:sound
A.I.

🌎 background:

Hanhwa Life, one of Korea's most prominent life insurance companies, has supported government caregivers who work at various orphanages. However, the caregiving job had significant problems - The daily tasks were highly physically and mentally challenging. On top of that, a lack of attention from the public made funding almost impossible. So, we wanted to create a campaign that makes caregivers feel proud and raises funds to improve their working conditions.

💡 idea:

Then, we've learned that the new generations of parents play lullabies to help their children fall asleep through YouTube & Spotify. That's why, with some A.I. help, we turned caregivers' words and phrases into lullabies.

Then, we released lullabies to YouTube, Spotify, and other music channels that constantly generated money from streaming.