T.J.Maxx
Rebuilding
🔍 The Problem:
T.J.Maxx had a problem communicating high-level selling brands at an affordable price. Any mentioning of "affordable" or "price" was cheapening the brand.
💡 How we solved it:
Instead of just saying affordability like every other retail brand, we've developed visual ways to communicate what affordability benefits her daily life.
✏️ Credit:
Art Director / Copy Writer:
Megan Curry
Anne Lacy